We are replacing the share icon on Tweets with the WhatsApp icon for the majority of people who use Twitter on Android in the country, so sharing their favorite or noteworthy Tweets is easy even beyond Twitter, making the experience more open, accessible, and holistic for them.”Īgain, WhatsApp is the key messaging platform in the region, and really, the key connective tool linking Indian users into the digital economy, so it makes sense for Twitter to lean into this where it can, with a view to maximizing tweet reach and engagement. “Starting today, we are rolling out a new experiment exclusively in India – an important market for us. Twitter provided this statement on the test (to TechCrunch):
Apparently, Twitter hasn’t fully ironed out the functionality of the button as yet – but theoretically, what it will eventually facilitate is more streamlined tweet sharing into your WhatsApp chats.
0 kommentar(er)
